Marketing Resources

HRA on Facebook?!!!?!

Posted by steve 26 February, 2010 (3) Comment

Yep it’s true – HRA has a Facebook page! What is Facebook? It’s simply a place to keep up with friends and interesting stuff like food and food happenings in Hawaii. These days hundreds of millions of people use fb so your success depends upon being visible in this medium… heck, why not, it’s FREE!

Not Convinced yet? Take for example the average tourist who simply LOVES Hawaii and wants to continue the experience, keep up on what’s new, or recommend things to do in Hawaii to others… that’s what fb is for. You want to be there in big living color and hopefully, even better, in videos. Videos? On fb? Yeah, and on places like youtube too! Check out an example:

Or how about a visitor who’s in town looking for a place to eat? Yep, fb too. Especially for those with traveling with iPhones and other smart phones. Which means that HRA and you need to know how to do this thing called “social networking” on sites like fb. It’s the way marketing is going, so get with the program and be on the cutting edge!

Or how about HRA members who want to keep up on what’s new in the industry? yep, fb too. So just click the FB button to discover a whole new world of advantages that’ll make your venue fat and happy!

IF YOU WANT TO GET UP TO SPEED on this form of promotion, visit facebook pages like Hawaii Restaurant Association Page or MyAlohaVibe. Both are free to share images, comments and announcements on your food, ambiance and events with the world. Top-of-mind means bottom-line success. Or if you’re interested in hiring social networking experts, see special HRA Member Deals offered by our Allied Members.

Categories : Best Practices,General,HRA News,Marketing Resources,Member Deals Tags :

Sign up for Rick Hamada’s Restaurant Radio!

Posted by steve 24 February, 2010 (2) Comment

Rick Hamada

Checkout our marketing partnership with KHVH’s morning talk show host – Rick Hamada which airs every Friday morning from 8:30-9:00 a.m. on KHVH 830AM.

Each weekly half hour program includes a 15 minute discussion with Ed Wary about issues, services, activities of interest to Hawaii`s restaurant and food service community, and 15 minutes all about YOU – one of our community`s outstanding dining establishments!

Introduced in the Fall of 2008, the program has proven results, and you`ll be amazed at what little it will takes for you to participate! We encourage you to call us today!

Your Benefits:

  • 15 minutes: “Only You”. Value: $1,800.00
  • :30 – recorded announcement each week. Value: $120.00.
  • :05 – billboard each week. Value: $30.00.
  • :30 – promos mentioning segment participants (up to 3 prior to half-hour). Value: $360.00.
  • Live endorsement/testimonials by host. Value: Priceless.
  • Web site link. Value: $200 (per month).
  • Your Cost to Participate:  Gift certificates (2 – $50).

For Details, Contact: Gail Chew at 292-3073 Or the HRA Office at 944-9105

Categories : Best Practices,General,HRA News,Marketing Resources,Member Deals Tags :